London Technology Week 20th-26th June 2016 - FashBot R(evolution)
Fashion designer, Brooke Roberts, was commissioned by London & Partners, the Mayor of London's promotional company to explore how fashion and hand drawn designs could be integrated into the very latest digital technology. She approached and invited Holition to collaborate on a central fashion/tech interactive robot for the exhibition. Brooke and Holition’s creative team were keen to create a feeling of a sketched design slowly appearing, as if being drawn, onto the dress. The challenge was to see whether the projected designs onto the dress reflected the idea behind the original concept of mashing the hand drawn images to the digital version.
At the launch on 20th June the robot, developed by InMoov Robot, was draped with a piece of clothing created by Brooke Roberts onto which the fashion imagery was projected. Holition’s creative artist, Gintare Zukauskaite sketched some designs from the world’s leading fashion houses, including Alexander McQeen, Christian Dior, Gianni Versace and Valentino for the projection. By recording each stage of the drawing process Gintare was able to digitalise the images for the final stage of the installation.
Fashion designer and curator of the fashion tech installation, Brooke Roberts, said: London offers a collaborative and dynamic science, tech and fashion scene. From fashion start-ups, 3D printing and social media, to improving in-store customer experience, brands in London have been leading the way in how to incorporate the latest tech advances into their fashion message.
LTW is a festival of events, taking place across the city and representing the entire technology ecosystem
London hosted its first LTW in 2014 and last year’s festival attracted over 200 events and 43,000 attendees from around the world
Headline events include UnGagged – SEO & Digital Marketing Conference, Stack Overflow’s Tech Talent: Developing Our Future and Equinix’s Innovation Through Interconnection – Creating Competitive Advantage in the Digital Economy
£26M advertising value equivalent
Top tier coverage generated in key markets such as the UK, USA, France and China
London Tech Week 2015 and the surrounding story was covered by the likes of the BBC, The Financial Times, Bloomberg, CNBC as well as a range of other UK and international tech trade titles such as Wired and Tech Crunch
The day of the launch, #ldntechweek was trending worldwide on Twitter