BRIA - Brooke Roberts Innovation Agency
 

London Technology Week 20th-26th June 2016 - FashBot R(evolution)

Fashion designer, Brooke Roberts, was commissioned by London & Partners, the Mayor of London's promotional company to explore how fashion and hand drawn designs could be integrated into the very latest digital technology. She approached and invited Holition to collaborate on a central fashion/tech interactive robot for the exhibition. Brooke and Holition’s creative team were keen to create a feeling of a sketched design slowly appearing, as if being drawn, onto the dress. The challenge was to see whether the projected designs onto the dress reflected the idea behind the original concept of mashing the hand drawn images to the digital version.

At the launch on 20th June the robot, developed by InMoov Robot, was draped with a piece of clothing created by Brooke Roberts onto which the fashion imagery was projected. Holition’s creative artist, Gintare Zukauskaite sketched some designs from the world’s leading fashion houses, including Alexander McQeen, Christian Dior, Gianni Versace and Valentino for the projection. By recording each stage of the drawing process Gintare was able to digitalise the images for the final stage of the installation.

Fashion designer and curator of the fashion tech installation, Brooke Roberts, said: London offers a collaborative and dynamic science, tech and fashion scene. From fashion start-ups, 3D printing and social media, to improving in-store customer experience, brands in London have been leading the way in how to incorporate the latest tech advances into their fashion message.

 
“It’s a huge honour and I’m excited about Monday’s event kicking off the week, which is giving fashion and science and tech collaborators in London an opportunity to showcase what they’re doing and show how innovative we can be when we combined. This isn’t just about wearables and gadgets, we’re thinking about high-concept couture, high-end fashion and how this could work with technology.”
— Mrs Roberts
  • LTW is a festival of events, taking place across the city and representing the entire technology ecosystem
     

  • London hosted its first LTW in 2014 and last year’s festival attracted over 200 events and 43,000 attendees from around the world

     

  • Headline events include UnGagged – SEO & Digital Marketing Conference, Stack Overflow’s Tech Talent: Developing Our Future and Equinix’s Innovation Through Interconnection – Creating Competitive Advantage in the Digital Economy

  • £26M advertising value equivalent
     

  • Top tier coverage generated in key markets such as the UK, USA, France and China
     

  • London Tech Week 2015 and the surrounding story was covered by the likes of the BBC, The Financial Times, Bloomberg, CNBC as well as a range of other UK and international tech trade titles such as Wired and Tech Crunch
     

  • The day of the launch, #ldntechweek was trending worldwide on Twitter


London Evening Standard featured the project - read more here

WWD reports on how innovative the London fashtech scene is and name checks our collaborative projection mapped 3D printed robot project with Brooke Roberts and InMoove.

#Fashbot @Holition @LDNTechWeek #robot @InMoov @BrookeRobertsUK


 
 
 
 

London Technology Week 20th-26th June 2016 - FashBot R(evolution)

Fashion designer, Brooke Roberts, was commissioned by London & Partners, the Mayor of London's promotional company to explore how fashion and hand drawn designs could be integrated into the very latest digital technology. She approached and invited Holition to collaborate on a central fashion/tech interactive robot for the exhibition. Brooke and Holition’s creative team were keen to create a feeling of a sketched design slowly appearing, as if being drawn, onto the dress. The challenge was to see whether the projected designs onto the dress reflected the idea behind the original concept of mashing the hand drawn images to the digital version.

 
“It’s a huge honour and I’m excited about Monday’s event kicking off the week, which is giving fashion and science and tech collaborators in London an opportunity to showcase what they’re doing and show how innovative we can be when we combined. This isn’t just about wearables and gadgets, we’re thinking about high-concept couture, high-end fashion and how this could work with technology.”
— Mrs Roberts
  • LTW is a festival of events, taking place across the city and representing the entire technology ecosystem
     

  • London hosted its first LTW in 2014 and last year’s festival attracted over 200 events and 43,000 attendees from around the world

     

  • Headline events include UnGagged – SEO & Digital Marketing Conference, Stack Overflow’s Tech Talent: Developing Our Future and Equinix’s Innovation Through Interconnection – Creating Competitive Advantage in the Digital Economy

  • £26M advertising value equivalent
     

  • Top tier coverage generated in key markets such as the UK, USA, France and China
     

  • London Tech Week 2015 and the surrounding story was covered by the likes of the BBC, The Financial Times, Bloomberg, CNBC as well as a range of other UK and international tech trade titles such as Wired and Tech Crunch
     

  • The day of the launch, #ldntechweek was trending worldwide on Twitter

At the launch on 20th June the robot, developed by InMoov Robot, was draped with a piece of clothing created by Brooke Roberts onto which the fashion imagery was projected. Holition’s creative artist, Gintare Zukauskaite sketched some designs from the world’s leading fashion houses, including Alexander McQeen, Christian Dior, Gianni Versace and Valentino for the projection. By recording each stage of the drawing process Gintare was able to digitalise the images for the final stage of the installation.

Fashion designer and curator of the fashion tech installation, Brooke Roberts, said: London offers a collaborative and dynamic science, tech and fashion scene. From fashion start-ups, 3D printing and social media, to improving in-store customer experience, brands in London have been leading the way in how to incorporate the latest tech advances into their fashion message.


London Evening Standard featured the project - read more here

WWD reports on how innovative the London fashtech scene is and name checks our collaborative projection mapped 3D printed robot project with Brooke Roberts and InMoove.

#Fashbot @Holition @LDNTechWeek #robot @InMoov @BrookeRobertsUK


 
 
 
 
 
 
 
 
 
 
 

June 2016

London Technology Week Installation

Brief:

We were commissioned by London & Partners, the Mayor of London’s promotional office, to create and curate the opening installation for the main launch event of London Technology Week 2016 at The Yard, in Shoreditch. The brief was to present and explain several world-leading UK “fashiontech” innovations to 350 executive delegates, including members of the government, as well as private enterprises and press, including Google, Instagram, Facebook, Twitter, and Associated Press.

Solution:

In order to create a fully immersive experience for the delegates as they moved through the installation, we worked with events company Smyle to design and build a structure which would funnel the attendees through a purpose-built undulating atrium in which the exhibitors’ work would be displayed. To add another layer to the experience, we surrounded the delegates with a bespoke and interactive soundscape created by composer Rupert Cross, made up of string instruments with electronic synth-sounds, in three separate but complimentary compositions, which blended and varied as they moved throughout the installation space.

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The key motivation was to demonstrate the symbiosis between fashion and technology and highlight why London is a world-leader in this exploding sector.

When curating the exhibitors to include in the installation itself, we brought together a collection of collaborative fashion and technology products and projects, bringing together work which was varied and innovative in its scope, rather than displaying innovations which the attendees would already be familiar with. The key motivation was to demonstrate the symbiosis between fashion and technology and highlight why London is a world-leader in this exploding sector. In addition, we were asked to create an original piece for the installation, which would demonstrate the collaborative and innovative spirit of London’s fashion-tech scene. In response to this brief, we created “FashBot R(evolution)”.

The installation drew global media coverage and was attended by key figures from both the fashion and technology industries in London, as well as the Minister for Culture and the Digital Economy, Ed Vaizey, who opened the panel discussions at the event. Our own Brooke Roberts also spoke as part of this panel, lending her insights to the delegates about London’s burgeoning fashion-tech scene.

“FashBot R(evolution)”

London Evening Standard featured the project - read more here

WWD reports on how innovative the London fashtech scene is and name checks our collaborative
projection mapped 3D printed robot project with Brooke Roberts and InMoove.

#Fashbot @Holition @LDNTechWeek #robot @InMoov @BrookeRobertsUK

 
 
 
 
 
 
 
 
 
 

June 2016

London Technology Week Installation

Brief:

We were commissioned by London & Partners, the Mayor of London’s promotional office, to create and curate the opening installation for the main launch event of London Technology Week 2016 at The Yard, in Shoreditch. The brief was to present and explain several world-leading UK “fashiontech” innovations to 350 executive delegates, including members of the government, as well as private enterprises and press, including Google, Instagram, Facebook, Twitter, and Associated Press.

The key motivation was to demonstrate the symbiosis between fashion and technology and highlight why London is a world-leader in this exploding sector... In response to this brief, we created “FashBot R(evolution)”.

Solution:

In order to create a fully immersive experience for the delegates as they moved through the installation, we worked with events company Smyle to design and build a structure which would funnel the attendees through a purpose-built undulating atrium in which the exhibitors’ work would be displayed. To add another layer to the experience, we surrounded the delegates with a bespoke and interactive soundscape created by composer Rupert Cross, made up of string instruments with electronic synth-sounds, in three separate but complimentary compositions, which blended and varied as they moved throughout the installation space.

When curating the exhibitors to include in the installation itself, we brought together a collection of collaborative fashion and technology products and projects, bringing together work which was varied and innovative in its scope, rather than displaying innovations which the attendees would already be familiar with. The key motivation was to demonstrate the symbiosis between fashion and technology and highlight why London is a world-leader in this exploding sector.

In addition, we were asked to create an original piece for the installation, which would demonstrate the collaborative and innovative spirit of London’s fashion-tech scene. In response to this brief, we created “FashBot R(evolution)”.

The installation drew global media coverage and was attended by key figures from both the fashion and technology industries in London, as well as the Minister for Culture and the Digital Economy, Ed Vaizey, who opened the panel discussions at the event. Our own Brooke Roberts also spoke as part of this panel, lending her insights to the delegates about London’s burgeoning fashion-tech scene.

 

LONDON EVENING STANDARD FEATURED THE PROJECT - READ MORE HERE
WWD REPORTS ON HOW INNOVATIVE THE LONDON FASHTECH SCENE IS AND NAME CHECKS OUR COLLABORATIVE PROJECTION MAPPED 3D PRINTED ROBOT PROJECT WITH BROOKE ROBERTS AND INMOOVE.

 
 

 #FASHBOT @HOLITION @LDNTECHWEEK #ROBOT @INMOOV @BROOKEROBERTSUK

 
 
 

June 2016

London Technology Week Installation

Brief:

We were commissioned by London & Partners, the Mayor of London’s promotional office, to create and curate the opening installation for the main launch event of London Technology Week 2016 at The Yard, in Shoreditch. The brief was to present and explain several world-leading UK “fashiontech” innovations to 350 executive delegates, including members of the government, as well as private enterprises and press, including Google, Instagram, Facebook, Twitter, and Associated Press.

The key motivation was to demonstrate the symbiosis between fashion and technology and highlight why London is a world-leader in this exploding sector... In response to this brief, we created “FashBot R(evolution)”.

Solution:

In order to create a fully immersive experience for the delegates as they moved through the installation, we worked with events company Smyle to design and build a structure which would funnel the attendees through a purpose-built undulating atrium in which the exhibitors’ work would be displayed. To add another layer to the experience, we surrounded the delegates with a bespoke and interactive soundscape created by composer Rupert Cross, made up of string instruments with electronic synth-sounds, in three separate but complimentary compositions, which blended and varied as they moved throughout the installation space.

When curating the exhibitors to include in the installation itself, we brought together a collection of collaborative fashion and technology products and projects, bringing together work which was varied and innovative in its scope, rather than displaying innovations which the attendees would already be familiar with. The key motivation was to demonstrate the symbiosis between fashion and technology and highlight why London is a world-leader in this exploding sector.

In addition, we were asked to create an original piece for the installation, which would demonstrate the collaborative and innovative spirit of London’s fashion-tech scene. In response to this brief, we created “FashBot R(evolution)”.

The installation drew global media coverage and was attended by key figures from both the fashion and technology industries in London, as well as the Minister for Culture and the Digital Economy, Ed Vaizey, who opened the panel discussions at the event. Our own Brooke Roberts also spoke as part of this panel, lending her insights to the delegates about London’s burgeoning fashion-tech scene.

 

LONDON EVENING STANDARD FEATURED THE PROJECT - READ MORE HERE
WWD REPORTS ON HOW INNOVATIVE THE LONDON FASHTECH SCENE IS AND NAME CHECKS OUR COLLABORATIVE PROJECTION MAPPED 3D PRINTED ROBOT PROJECT WITH BROOKE ROBERTS AND INMOOVE.

 
 

 #FASHBOT @HOLITION @LDNTECHWEEK #ROBOT @INMOOV @BROOKEROBERTSUK

 
 
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October 2015

The Super Woman campaign

Brief:

On October 3rd we celebrated the launch of the brand new and exciting e-store
as well as the launch of the SS15 Super Women Campaign at the Hospital Club
in London. Glasses of bubbles were flowing as we celebrated the reveal of the
website with an array of guests including many of the fabulous women from the
campaign, who came to show their support and check the website out in action.

The space was curated with an exhibition of triptych portraits of each of the
12 innovative and pioneering Super Woman including; Olivia Solon, Technology
Editor, The Daily Mirror; Kate Russell, Technology Reporter and Author; Reshma
Sohoni, Founder & Partner, Seedcamp; Dr Laura-Ann McGill, Cardiologist;
Kathryn Parsons, Co-founder and Co-CEO, Decoded and Jemima Kiss,
Technology Editor, The Guardian.

The key motivation was to demonstrate the symbiosis between fashion and technology and highlight why London is a world-leader in this exploding sector... In response to this brief, we created “FashBot R(evolution)”.

Solution:

In order to create a fully immersive experience for the delegates as they moved through the installation, we worked with events company Smyle to design and build a structure which would funnel the attendees through a purpose-built undulating atrium in which the exhibitors’ work would be displayed. To add another layer to the experience, we surrounded the delegates with a bespoke and interactive soundscape created by composer Rupert Cross, made up of string instruments with electronic synth-sounds, in three separate but complimentary compositions, which blended and varied as they moved throughout the installation space.

When curating the exhibitors to include in the installation itself, we brought together a collection of collaborative fashion and technology products and projects, bringing together work which was varied and innovative in its scope, rather than displaying innovations which the attendees would already be familiar with. The key motivation was to demonstrate the symbiosis between fashion and technology and highlight why London is a world-leader in this exploding sector.

In addition, we were asked to create an original piece for the installation, which would demonstrate the collaborative and innovative spirit of London’s fashion-tech scene. In response to this brief, we created “FashBot R(evolution)”.

The installation drew global media coverage and was attended by key figures from both the fashion and technology industries in London, as well as the Minister for Culture and the Digital Economy, Ed Vaizey, who opened the panel discussions at the event. Our own Brooke Roberts also spoke as part of this panel, lending her insights to the delegates about London’s burgeoning fashion-tech scene.

 

LONDON EVENING STANDARD FEATURED THE PROJECT - READ MORE HERE
WWD REPORTS ON HOW INNOVATIVE THE LONDON FASHTECH SCENE IS AND NAME CHECKS OUR COLLABORATIVE PROJECTION MAPPED 3D PRINTED ROBOT PROJECT WITH BROOKE ROBERTS AND INMOOVE.

 
 

 #FASHBOT @HOLITION @LDNTECHWEEK #ROBOT @INMOOV @BROOKEROBERTSUK

 
 
 

Allen Istitute Collab

The Allen Institute is dedicated to answering some of the biggest questions in bioscience and accelerating research worldwide. The Institute is a recognized leader in large-scale research with a commitment to an open science model within its research institutes, the Allen Institute for Brain Science, and the Allen Institute for Cell Science. In 2016, the Allen Institute expanded its reach toward the broader landscape of bioscience with the launch of The Paul G. Allen Frontiers Group, which identifies pioneers with new ideas to expand the boundaries of knowledge and make the world better.

 

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alleninstitute.org


allen-istitute-logo.jpg
 
 

december 2015

Allen Institute

Brief:

We were commissioned by London & Partners, the Mayor of London’s promotional office, to create and curate the opening installation for the main launch event of London Technology Week 2016 at The Yard, in Shoreditch. The brief was to present and explain several world-leading UK “fashiontech” innovations to 350 executive delegates, including members of the government, as well as private enterprises and press, including Google, Instagram, Facebook, Twitter, and Associated Press.

The key motivation was to demonstrate the symbiosis between fashion and technology and highlight why London is a world-leader in this exploding sector... In response to this brief, we created “FashBot R(evolution)”.

Solution:

In order to create a fully immersive experience for the delegates as they moved through the installation, we worked with events company Smyle to design and build a structure which would funnel the attendees through a purpose-built undulating atrium in which the exhibitors’ work would be displayed. To add another layer to the experience, we surrounded the delegates with a bespoke and interactive soundscape created by composer Rupert Cross, made up of string instruments with electronic synth-sounds, in three separate but complimentary compositions, which blended and varied as they moved throughout the installation space.

When curating the exhibitors to include in the installation itself, we brought together a collection of collaborative fashion and technology products and projects, bringing together work which was varied and innovative in its scope, rather than displaying innovations which the attendees would already be familiar with. The key motivation was to demonstrate the symbiosis between fashion and technology and highlight why London is a world-leader in this exploding sector.

In addition, we were asked to create an original piece for the installation, which would demonstrate the collaborative and innovative spirit of London’s fashion-tech scene. In response to this brief, we created “FashBot R(evolution)”.

The installation drew global media coverage and was attended by key figures from both the fashion and technology industries in London, as well as the Minister for Culture and the Digital Economy, Ed Vaizey, who opened the panel discussions at the event. Our own Brooke Roberts also spoke as part of this panel, lending her insights to the delegates about London’s burgeoning fashion-tech scene.

 

LONDON EVENING STANDARD FEATURED THE PROJECT - READ MORE HERE
WWD REPORTS ON HOW INNOVATIVE THE LONDON FASHTECH SCENE IS AND NAME CHECKS OUR COLLABORATIVE PROJECTION MAPPED 3D PRINTED ROBOT PROJECT WITH BROOKE ROBERTS AND INMOOVE.

 
 

ALLENINSTITUTE.ORG

 
 
 
 
 

Bombay Sapphire

Bombay Sapphire commissioned The New Tradition Collection project with AMV/BBDO. We were commissioned to redesign a Christmas jumper in an unconventional way. Inspired by the colour and geometric contours of the Bombay Sapphire bottle, we set to work designing a 5 jumper panorama that depicted a cosy festive scene. Once the final design was generated and rendered in 3d, we began our collaboration with fashion designer Brooke Roberts who knitted and embellished the garments entirely by hand. The final result featured in It’s Nice that, celebrates a very Bombay Sapphire-inspired Christmas via the fusion of digital and hand craft.

Detail 1

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Detail 3

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DBLG_home.jpg
 
 

Bombay Sapphire

Master_Christmas_Jumpers_R02.jpg

Bombay Sapphire commissioned The New Tradition Collection project with AMV/BBDO. We were commissioned to redesign a Christmas jumper in an unconventional way. Inspired by the colour and geometric contours of the Bombay Sapphire bottle, we set to work designing a 5 jumper panorama that depicted a cosy festive scene. Once the final design was generated and rendered in 3d, we began our collaboration with fashion designer Brooke Roberts who knitted and embellished the garments entirely by hand. The final result featured in It’s Nice that, celebrates a very Bombay Sapphire-inspired Christmas via the fusion of digital and hand craft.

Detail 1

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Detail 2

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Detail 3

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. In sit amet felis malesuada, feugiat purus eget, varius mi. Quisque congue porttitor ullamcorper. Nullam sit amet nisi condimentum erat iaculis auctor. Vivamus a ante congue, porta nunc nec, hendrerit turpis. Mauris egestas at nibh nec finibus.

Detail 4

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DBLG_home.jpg
 

Bombay Sapphire

Bombay Sapphire commissioned The New Tradition Collection project with AMV/BBDO. We were commissioned to redesign a Christmas jumper in an unconventional way. Inspired by the colour and geometric contours of the Bombay Sapphire bottle, we set to work designing a 5 jumper panorama that depicted a cosy festive scene. Once the final design was generated and rendered in 3d, we began our collaboration with fashion designer Brooke Roberts who knitted and embellished the garments entirely by hand. The final result featured in It’s Nice that, celebrates a very Bombay Sapphire-inspired Christmas via the fusion of digital and hand craft. Bombay Sapphire commissioned The New Tradition Collection project with AMV/BBDO. We were commissioned to redesign a Christmas jumper in an unconventional way. Inspired by the colour and geometric contours of the Bombay Sapphire bottle, we set to work designing a 5 jumper panorama that depicted a cosy festive scene. Once the final design was generated and rendered in 3d, we began our collaboration with fashion designer Brooke Roberts who knitted and embellished the garments entirely by hand. The final result featured in It’s Nice that, celebrates a very Bombay Sapphire-inspired Christmas via the fusion of digital and hand craft.

 
 

Detail 2

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed a ligula quis sapien lacinia egestas. Sed a ligula quis sapien lacinia egestas. Phasellus sodales massa malesuada tellus fringilla, nec bibendum tellus blandit. Mauris id fermentum nulla.

 
 

Detail 2

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed a ligula quis sapien lacinia egestas. Sed a ligula quis sapien lacinia egestas. Phasellus sodales massa malesuada tellus fringilla, nec bibendum tellus blandit. Mauris id fermentum nulla.

 
 
 
 
 

Bombay Sapphire commissioned
The New Tradition Collection project
with AMV/BBDO.

 
 

Read more:

It's nice that
DBLG

Special thanks to:


 
 
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BOMBAY SAPPHIRE

BOMBAY SAPPHIRE

LTW 2016

LTW 2016

ALLEN INSTITUTE

ALLEN INSTITUTE

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Bombay Sapphire

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Street Address
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LTW 2016

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Allen Institute

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Street Address
City, State, Postal Code

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Street Address
City, State, Postal Code

 

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Street Address
City, State, Postal Code

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Street Address
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Store Name
Street Address
City, State, Postal Code

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Concept

First meeting: Discuss problem or concept with client

Research

BRIA team research the concept and solutions

SOLUTION

Present findings and options to client

POC

Proof of concept. Refine and develop chosen solution with project team

Prototype

Deliver final prototype to client

SUPPORT

Advise and support client to independetly manufacture product

 
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At the Brooke Roberts Innovation Agency, we work on fashion-tech collaborations, products and installations with brands from both the fashion and technology sectors on projects requiring an in-depth knowledge of both areas.

We also have expertise in innovating, developing and prototyping new "smart" materials for fashion brands who are looking to add cutting-edge materials and/or "wearables" to their existing product categories.

We innovate technology-led solutions to match our clients' proposed ideas, liaising with materials scientists and industry experts to bring these solutions to the prototyping stage.
 

 

 

Website under renovation.

Please check back for an update soon.

 
 
 

UK 2017